Taylor Pycroft's profile

Marvellous LogoType

Marvellous
Work Experience

Marvellous is a bespoke, 3D Logo-typeface which embodies structured angles and lines. This, combined with refreshing and bold colours, provides a unique and alternative aesthetic.
Above; created using mixed media - card, paper and acetate.
The above booklet documents how the logotype was created, what was created and how it can be used; with or without colour.
Above;
Acetate poster; to be applied to a window allowing the colours to fall into the office when the sun shines through
Above are a few Instagram posts from Marvellous' account. The last one being my final exhibition piece at University. 

In addition to the digital type, and the printed booklet, I used various media and materials to create the following;
- Vinyl stickers; allowing the company to personalise any PR packages that they often send out
- Acetate poster; to be applied to a window allowing the colours to fall into the office when the sun shines through
​​​​​​​- Paper framed poster; to display in the office
- Repeated pattern on trace paper; either for PR packages or to use as a backdrop

These could all be proudly displayed in the office and also be used as backgrounds for imagery eg; on their social media as seen above.

Above Left: Final University Exhibition 
Above Right: Acetate print over window

Tools
0.75in Perspex
Screen printed outlines in black
40cm x 1cm Perspex rods
Pink/blue/green paint (mixed to the correct pantones)



Marvellous LogoType
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Marvellous LogoType

Marvellous is a bespoke, 3D Logotypeface which embodies structured angles and lines. This, combined with refreshing and bold colours, provides a Read More

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